In the creation of the visual identity for the land art exhibition "Poetic" by SOST (Stellenbosch Outdoor Sculpture Trust), the design incorporated elements collected by land artists from the natural world.
This approach highlighted the artists' role as collectors, emphasising the process of gathering materials to curate a unique collection for the exhibition.
Starting with shapes found in nature, I began sketching various designs to explore potential logos, ultimately arriving at the final design. These shapes were also utilised to develop stickers, plaque designs, an application interface, and a social media campaign.
Strijdom Van der Merwe
A set of stickers was created, each representing the artists participating in the exhibition. These stickers serve as a visual homage to the individual contributions of each artist, adding a personalised and collectible element to the event's branding.
Anni Snyman
Cow Mash
Sandile Radebe
I also created a digital map where viewers can collect stickers, and get rewarded, serving as an incentive to visit all the sites within the exhibition. This interactive feature encourages exploration and engagement, enhancing the overall visitor experience.
